SHARE THE MEAL (UNITED NATIONS)

Digital influence campaign

2017 – Managed from London, UK & Berlin, Germany

Lead creative digital agency: RE-UP (Amsterdam, Netherlands)

Language: English

ShareTheMeal is an initiative of the United Nations World Food Programme, which is the world’s largest humanitarian agency fighting hunger.

In 2017, the new Camera Giving feature was launched within the ShareTheMeal app. It allowed people to donate for at least 1 meal whenever they used one of the special filters made available in the app. To reach out to a maximum of people, ShareTheMeal decided to launch the new feature on World Food Day (16th Oct) and to get food influencers involved on social media in the US, the UK and in France.

What I did

• Project management
• Influencer profiling to prepare for identification
• Creative team briefing to prepare for content creation (infographics and outreach messages)

Campaign Results

• Over 400 influencers and foodies participationg in the operation globally
• Almost 100,000 meals shared in the first couple of days

Project details

Website: https://sharethemeal.org/en/

Instagram: https://www.instagram.com/sharethemeal/

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