FAB-BEAUTY

Digital Strategy
& Social media management

2017 – Managed from London, UK

Lead creative digital agency: RE-UP (Amsterdam, Netherlands)

Language: English & French

FAB-Beauty is an online magazine addressing professional hairstylists and make-up artists, edited by L’Oréal.

The digital strategy aimed at making the magazine a reference among hairstylists and a reliable marketing support for L’Oréal teams.

What I did

• Global digital editorial strategy
• Trendwatching in Hair and Beauty
• Content editing, translation & proofreading on:
  • Articles – e.g.  Glitter Hair, Space Buns & Piercing Hair At Glastonbury 2017
  • Infographics – e.g. What Are The Top Hair Colors & Trend Hashtags On Instagram?
  • Weekly reviews – e.g. FAB Weekly – Business Of Hair & Beauty Around The Web
• Live content curation – e.g. Live from Fashion Weeks
• Influencer marketing & PR
• Social media management on Facebook, Twitter and Instagram
• Paid social media strategy (Facebook & Instagram)
• Digital & creative teams management

Project details

Website – https://www.fab-beauty.com/

Facebook – https://www.facebook.com/fabbeautyofficial/

Instagram – https://instagram.com/_fab_official/

Twitter – https://twitter.com/_fab_official

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